"Not just raising it, but understanding how it moves, the structures that exist, and who's even allowed to touch them.Finally, there's an app for that. Sally is a software platform that simplifies the special purpose vehicle (SPV), a legal structure used to pool investor funds. SPVs have existed forever and can finance almost any project in any industry (studios like them, too). Historically, they require attorneys, accountants, and an administrator, among others."
"Daren Smith runs Craftsman Films and is no one's idea of a finance bro. He's a producer who lives in Provo, Utah. He makes "values-based" films - family-friendly and genre-agnostic. He works out of a basement office with movie posters on the wall.Between 2021 and 2024, he produced four features. By the end of that run, he realized he didn't want to repeat the cycle."
Independent filmmaking often follows a cycle: find a project, scramble for money, rush into production, hope for a distributor, and pray for an audience. Money is frequently the hardest part, including raising it, tracking how it moves, understanding existing structures, and knowing who can access them. Sally is a software platform that simplifies the special purpose vehicle (SPV) legal structure used to pool investor funds and offers a concierge service to guide creators through setup. SPVs can finance almost any project but historically required attorneys, accountants, and administrators. Craftsman Films' producer produced four features between 2021 and 2024 and sought a more sustainable financing model.
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