"If the scale of Kpop Demon Hunters's success was surprising, Demon Slayer's victory was anything but for those paying attention to the anime business, particularly on streaming. The movie is the first of a trilogy that will serve as the finale of the Demon Slayer anime series. Based on a manga, the action-fantasy show has around since 2019 and spread its rollout across four seasons and a handful of theatrical releases (both original films and episode compilations)."
"Since its release, the show has divided its domestic availability among four major streaming services - Netflix, Hulu, Crunchyroll, and Funimation (later acquired by Crunchyroll) - and the highest-profile linear home for anime, Adult Swim's Toonami block. Jason DeMarco, the senior vice-president of anime, action series, and long-form content for Adult Swim and Warner Bros. Animation who worked on Demon Slayer's Toonami acquisition, has told Vulture before that "with anime, exposure is oftentimes more important,""
Demon Slayer: Kimetsu no Yaiba - The Movie: Infinity Castle opened to $70 million and is on track to surpass $100 million in U.S. theaters. Crunchyroll handled most of the overseas rollout, providing strong theatrical distribution support and benefiting parent company Sony. Kpop Demon Hunters saw streaming success but returned only $20 million to Sony because of its Netflix deal. Demon Slayer is the first film of a trilogy concluding the series. The franchise has expanded since 2019 across four seasons, multiple theatrical releases, and wide streaming availability, increasing accessibility, hype, and theatrical breakout potential.
Read at Vulture
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