"But Sinners never let that cynicism in. Sinners landed in theaters on Easter weekend and delivered its own miracle resurrection, racing to a $368m gate on the way to becoming the highest grossing original film in the past 15 years, and the 10th-highest domestic-grossing R-rated film of all time. (That's right: higher than Terminator 2 and the Hangovers.) At a time when Black heritage and culture are once again under intense political assault, Sinners provoked zeitgeist-y discourse around Black history, cultural erasure and entertainment industry politics."
"And the online memes poking fun at juke-joint scenes hit as hard as the thinkpieces unpacking the venue's under-appreciated contributions to the American musical canon. For Sinners to resoundingly beat the odds and become the year's most defining film, one that is already being hyped as a heavy awards favorite, is just yet another testament to Coogler's singular Midas touch."
Sinners is a vampire horror film set in the Jim Crow South, featuring a majority Black cast and shot on IMAX 70mm. Ryan Coogler directed the film and completed a script in two months after years of research into Mississippi Delta folklore, antebellum motifs and blues history. Warner Bros financed the near-$100 million production and granted Coogler exceptional authorship and long-term rights, prompting industry skepticism about the studio's gamble. The film opened on Easter weekend, grossed $368 million, became the highest-grossing original film in 15 years and spurred wide cultural discourse about Black history, cultural erasure and entertainment politics.
Read at www.theguardian.com
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