Amazon's recent decision to gain creative control of the James Bond franchise from the Broccoli family has ignited a firestorm of anger among fans. Many believe this change signals a decline in the legacy of 007, following a troubling trend where major franchises are sacrificed for profit. Despite some initial excitement regarding new direction, historical precedents like Disney's handling of Star Wars have led to skepticism. Fans worry that the once-cherished brand will become just another case of opportunistic exploitation, resulting in a diminished legacy.
The outcome of the $1 billion regime change is so excruciatingly obvious. 007 will ski off a cliff to his doom, only there won't be a Union Jack parachute to save him this time.
A legacy in tatters. Over the past 20 years, we've watched storied Hollywood brand after storied Hollywood brand be ruined by opportunistic plunderers who buy an enviable property, reduce it to 'content' and foolishly think the well will never run dry.
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