But in the past 18 months, two things have changed. First, the old franchise model is showing some wear and tear, as Marvel movies consistently underperform their expectations. Second, original and often daring films- Barbie, Oppenheimer, Dune: Part Two-are dominating at the box office.
For much of the past 10 or 15 years, popularity and prestige have come apart in Hollywood. The biggest movies have almost exclusively been comic book franchises, sequels, and adaptations, while the Best Picture winners have often been small films, like CODA or Moonlight.
#hollywood-industry #franchise-formula #popularity-vs-prestige #entertainment-industry #shift-in-paradigm
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