"The art of anticipation At first glance, Drew's posters look realistic, almost photographic. But look again. The light gives them away; that soft glow around Harrison Ford's fedora in The Last Crusade, or the angelic rays of light behind Michael J Fox in Back to the Future. It's not normal light; it's the glow of promise, of something extraordinary just about to happen."
"I can't remember the first time I saw a Drew Struzan poster, but I remember the feeling it gave me. His work went straight for the gut. Before I'd seen a single frame of the movie, before I knew anything about the plot or characters, I was already hooked."
"I miss that, intensely. Too often, modern movie posters are functional but empty Photoshop collages. They convey what type of movie it is, and which particular actors are in it... but that's about all."
Drew Struzan produced poster art that evoked immediate, gut-level emotion and anticipation for films. His paintings used soft, unnatural light and glowing highlights to suggest promise and extraordinary events, as seen in The Last Crusade and Back to the Future. His career spanned decades and earned tributes from major filmmakers after his death at 78 following Alzheimer's. Struzan's posters functioned as integral components of the moviegoing experience rather than mere promotional items. Modern posters often rely on digital collages that convey genre and star power but lack the evocative, handcrafted light and storytelling of Struzan's work.
Read at Creative Bloq
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