Hijacking Search: The Story Behind 'What Is Dyslexia?' | Muse by Clios
Briefly

Hijacking Search: The Story Behind 'What Is Dyslexia?' | Muse by Clios
"Nine in 10 say this search result leaves them feeling hopeless about their future. Not because dyslexia is hopeless. But because the front page of Google has been shaped entirely by its deficits."
"We needed to make something that deserved to be there, a piece of cinema complete with world-renowned actors, composers, IMDB listing, Rotten Tomatoes-approved critic reviews, press coverage and a global premiere at the BFI IMAX."
"The story we chose to tell is a simple one, because it needed to be. It's a story about the very experience each and every dyslexic child is living right now."
"Then she meets a brilliant, eccentric, dyslexic inventor who takes her through history. Introducing her to Henry Ford, Muhammad Ali, visionaries from success."
Many families face the moment when a child is diagnosed with dyslexia, often leading to a Google search that reveals a bleak portrayal of the condition. This negative representation fosters hopelessness among parents and children. To counteract this, a film titled 'What Is Dyslexia?' was created, featuring renowned actors and aiming to provide a more positive narrative. The film tells the story of a young girl named Lola who learns about dyslexia through the experiences of successful dyslexic individuals, shifting the focus from deficits to possibilities.
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