Robbie Brenner, a veteran at Mattel, has launched Mattel Studios after the success of the Barbie film, which grossed nearly $1.5 billion. Brenner oversees over 15 projects with various adaptations, including a Hot Wheels movie, a horror version of Barney, and Masters of the Universe. The studio also announced an animated Barbie film in collaboration with Illumination. Brenner's approach involves using intuition to select properties for development, narrowing down from approximately 200 brands to 40 potential titles for cinematic adaptation.
When I came into the company, there were like 200 brands, either from Mattel or from buying other libraries or buying other companies. I looked at each title and used my intuition, to say like, okay, that title, that brand, that sounds like that could be like a big theatrical experience. And so I whittled it down to some 40 titles. Those were my starting block for building out this film division.
There's a Hot Wheels movie helmed by Wicked director Jon M. Chu, a horror-skewing adaptation of Barney being written by The Bear's Ayo Edebiri, and an adaptation of the He-man property Masters of the Universe.
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