"I knew, of course, that its release was timed to stoke interest in next month's "Avatar: Fire and Ash" (my interest in which requires no further stoking, I assure you), just as I knew better than to expect the most corporate of movie studios to serve up a candid, "Megadoc"-like glimpse behind the scenes of a James Cameron set just a few short weeks before the headstrong auteur's latest blockbuster is set to open in every multiplex on planet earth."
"Directed by Thomas C. Grane, " Fire and Water: Making the Avatar Films " is so unabashedly a glorified EPK that it opens with Cameron imploring viewers to stick around till the end for a sneak peak at the next installment of the franchise (spoiler alert: While the eventual clip promises to be a crucial scene in the actual movie, it's a bit whatever out of context)."
The documentary operates primarily as promotional material timed to build interest in the upcoming Avatar film and avoids rigorous behind-the-scenes scrutiny. The piece is episodically divided, suggesting an aim to inflate view counts or cater to short attention spans. It opens with James Cameron offering a preview of the next installment, and much of the footage overlaps with previously released collector's-edition material for The Way of Water. The film is directed by Thomas C. Grane and ultimately favors glossy franchise marketing over deeper critical or creative examination.
Read at IndieWire
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