The HBO series 'Euphoria' has drastically changed the cosmetics landscape, led by makeup department head Donni Davy. Launched in Season 1, the glitter trend gained traction, which continued to evolve into Season 2, captivating audiences with vibrant character looks. With Season 3 in the works, there is heightened pressure for Davy to maintain the high standards set. Davy expressed surprise at the show's impact, noting it has created an unexpected movement in beauty that resonates deeply with viewers and consumers alike.
It's almost an understatement to say that 'Euphoria' revolutionized the cosmetics industry - not just for the makeup and crafts departments in the TV landscape, but the entire billion-dollar consumer market as a whole.
I thought maybe people would think, 'Hey, this is really cool for TV makeup. It's different.' ... I had no idea it would literally create a movement, which is crazy.
Absolutely, it's hard not to think about that... when I'm designing Season 2 and then Season 3, I'm like, 'OK, so there's an audience that's watching this show for the makeup.'
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