"Its general secretary, Paul W Fleming, said it planned to coordinate data requests en masse to companies to force them to disclose whether they used members' data in AI-generated material without consent. Last week the union confirmed its was supporting a Scottish actor who believes her image was used in the creation of the AI actor Tilly Norwood, which has been widely condemned by the film industry."
"He said: The companies actually became very willing to start discussing compensation and usage. So the industry needs to be more careful because it's not going to stop there. AI companies need to know that we will be putting in these subject access requests en masse. They have a statutory obligation to respond. If an individual member reasonably believes that their data is being used without their consent, we want to find out."
Equity has threatened mass direct action against tech and entertainment companies that use members' likenesses, images and voices in AI content without permission. Growing numbers of members have complained about copyright infringement and misuse of personal data in AI material. The union plans to coordinate subject access requests en masse to force companies to disclose whether they used members' data without consent. Equity is supporting a Scottish actor who believes her image was used to create the AI actor Tilly Norwood. Most complaints concern AI-generated voice replicas and compensation and usage talks have begun.
Read at www.theguardian.com
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