
"What we're seeing with the advent of life being lived so much online and staring at phones is that young people particularly crave to participate in groups, to go out to an event, and music films are an event in themselves. What's so gratifying is to see young audiences, even some who don't know who Elvis is, who are clapping, singing and dancing along at the screen."
"EPiC marks the third-biggest opening for a documentary of all time, ahead of 'One Direction: This Is Us' (2013) and 'Michael Jackson's This Is It' (2009). The strong debut is the latest sign that music-themed documentaries and concert films continue to be a box-office draw for both dedicated fans and regular moviegoers."
Nearly 60 years after Elvis Presley's movie career ended, his cultural relevance continues to drive box office success. Following Baz Luhrmann's 2022 biopic 'Elvis' and Sofia Coppola's 2023 'Priscilla,' Luhrmann's hybrid concert film and documentary 'EPiC: Elvis Presley in Concert' debuted in fifth place domestically with $8.5 million globally in its opening weekend. Shown in over 5,000 locations, the film achieved the third-largest documentary opening of all time. The strong performance reflects broader trends showing music-themed documentaries and concert films remain significant box office draws. Luhrmann attributes this success to audiences' desire for communal experiences and event cinema, particularly among younger viewers seeking to participate in group activities beyond screen-based entertainment.
Read at Los Angeles Times
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