"In exchange for access to the generative AI firm's APIs and tools like ChatGPT, the studio plans to let users of OpenAI's Sora AI video generator create clips featuring hundreds of Disney-owned characters. Sora AI users will be able to generate as much uncanny Pixar / Marvel / Star Wars slop for themselves as they want, and Disney will share some of it in a special section on the Disney Plus platform."
"The $1 billion Disney has pledged won't completely solve OpenAI's cash flow problems, but it will make it the first company of its kind to do business with a legacy entertainment studio on this scale. While Sora isn't immediately being integrated into the production workflows for Disney's projects, it will give the studio a concrete way of signaling to the public its interest in using generative AI."
A $1 billion partnership between Disney and OpenAI gives Sora AI users the ability to generate video clips featuring hundreds of Disney-owned characters and allows Disney to share selected creations on Disney Plus. Access to OpenAI's APIs and tools like ChatGPT will be exchanged for user-generated clips and a financial commitment that strengthens OpenAI's capital position. The arrangement signals Disney's public embrace of generative AI and offers the studio a way to present AI-produced content without traditional production costs. Critics warn the partnership will produce uncanny, low-quality derivative content and raise concerns about creator compensation and intellectual-property outcomes.
Read at The Verge
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