"The three-year deal includes more than 200 characters from across Walt Disney, Pixar, Marvel, and Star Wars; Mufasa to the Mandalorian, Buzz Lightyear to Black Panther. According to a statement announcing the deal, "The agreement does not include any talent likenesses or voices." This means that while you might see Elsa building an icy Death Star, you definitely won't hear voice actor Idina Menzel singing about how Princess Leia needs to let it go."
"Disney characters can start appearing on Sora in early 2026, and as part of the licensing agreement, a selection of Sora videos could appear on Disney+ - think dialogue-free shorts showing Olaf's hijinks 0r Woody's Roundups. Because who wants to pay animators when Disney adults will make content for free? The deal also gives Disney access to OpenAI's suite of products, "using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees.""
Disney struck a three-year licensing and investment deal with OpenAI that includes more than 200 characters from Walt Disney, Pixar, Marvel, and Star Wars and a $1 billion investment. The agreement excludes any talent likenesses or voices. Disney retains control over how characters are used and will apply values and morality filters to permitted content. Disney characters can appear on OpenAI’s Sora beginning in early 2026, and selected Sora videos could be shown on Disney+. The deal also gives Disney access to OpenAI’s APIs and products, including deployment of ChatGPT for employees, which could change production workflows and credits.
Read at Consequence
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