David Ellison, CEO of Paramount Skydance, advocates for embracing AI in Hollywood. He asserts that AI will not replace creativity and plans to consolidate streaming technology to enhance content discovery. While some companies like Lionsgate and AMC utilize AI, others like Disney exhibit caution due to intellectual property concerns. Ellison aims to streamline three separate tech systems for streaming into one quickly. He compares AI's role in media to how Pixar transformed animation, encouraging a progressive view on technological advancements in creativity.
Ellison emphasized that AI should not replace creativity, stating, 'We're not going to be afraid of tech, we're going to embrace it.' His approach aims to consolidate streaming services and enhance content discovery.
Hollywood is divided on AI, with companies like Lionsgate and AMC embracing it through partnerships with AI firms like Runway, while others like Disney express caution due to concerns over IP protection.
Ellison intends to streamline technology for streaming by collapsing three different tech stacks into one, which will enhance viewer experience and content accessibility across platforms.
He believes embracing AI is akin to how Pixar revolutionized animation in the 1990s, and that technology should be seen as a tool for enhancing creativity, not a threat.
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