Creatorverse: Creator Camp Is Challenging the Theatrical System With 'Two Sleepy People'

"But what sets "Two Sleepy People" apart is that it was funded and produced entirely by digital creators. The Austin-based creator collective Creator Camp was established in 2021 as a way to disrupt Hollywood by giving creators the funding, tools and distribution they need to expand beyond social media. And Ryan's drifting, cerebral romantic comedy is Camp Studio's first bet out of its three-feature theatrical deal with Attend Theatrical Marketplace."

""What is the internet's Sundance? If we want to prove that creators can also be on the big screen and build the future of entertainment, where's that place we can come together to celebrate the work?" Max Reisinger, CEO of Creator Camp, told me. Creator Camp originally started as a way for creators to work together both in person and online. As it evolved, it became an events company "by accident," Reisinger said, as the studio started producing more branded content. One of the biggest of those collaborations was with the Swiss Tourism Board, which brought 80 creators to the alpine resort village Saas-Fee as part of a film festival. Creator Camp then used the profits from those branded partnerships to fund its film vertical."

Baron Ryan, who has 2.9 million TikTok followers, directed, co-wrote and stars in the debut feature Two Sleepy People, co-starring Caroline Grossman (994,000 YouTube subscribers). Creators have recently moved into theatrical film with projects like Chris Stuckmann's Shelby Oaks and a Kane Parsons project in development. Creator Camp, an Austin-based collective founded in 2021, supplies creators with funding, tools and distribution to expand beyond social media. Two Sleepy People represents Camp Studio's first release under a three-feature theatrical deal with Attend Theatrical Marketplace. Creator Camp financed its film vertical using profits from branded partnerships and creator events. Two Sleepy People was made for $100,000.

Read at TheWrap