"The world's largest tech showcase does not come without theatrics. Innovations and gadgets like a lollipop that sings to you as you consume it, a laundry-folding robot, and a "smart" LEGO brick have stolen the spotlight so far at CES 2026. But underscoring this year's programming is a strong focus on an industry that relies on a similar theatrical flair: entertainment."
"More than 25 different panels and events related to the entertainment industry are on the schedule in Las Vegas, focusing on both the traditional studio side of the industry and the digital side driven by content creators. The programming has posed questions about the cinematic capabilities of AI, how advertising has been impacted by AI, and the role the burgeoning creator economy plays in the larger entertainment landscape."
"'The tools that we create have unlocked something in us. It's kind of flattened that bar in terms of what storytelling can be because anyone now can be a storyteller,' said Dwayne Koh, the head of creative at Leonardo.ai, during a Monday session on AI and creativity. 'It levels the playing field, but it also makes it easier for people to tell stories that they always want(ed) to tell that they never could have the opportunity to tell.'"
CES 2026 features theatrical gadget demos while placing a pronounced emphasis on entertainment and the intersection of technology and media. More than 25 panels examine both traditional studios and the digital creator economy, probing AI's cinematic potential, advertising shifts, and creators' expanding roles. Tensions over AI persist in Hollywood, exemplified by the debut of Tilly Norwood, an entirely AI-made character, and ongoing questions about copyrighted characters and materials. Many presenters expressed optimism that AI tools can democratize storytelling and help artists harness creativity rather than simply replace human labor.
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