"Wicked season is here again, and you will be made to pay attention. After last year's chaotic press tour for the first instalment, giving rise to some of 2025's biggest and most bizarre pop culture moments, all eyes are now on the rollout of the sequel Wicked: For Good and the theatre-kid capers of its stars, Cynthia Erivo and Ariana Grande."
"Last year's Wicked press tour was an infamous love-in for Grande and Erivo. Such was the intensity of their connection and mutual affection, both were frequently moved to tears in interviews. The enduring image was of Erivo stroking Grande's index finger in response to a journalist's unintelligible remark about people holding space with the song Defying Gravity. Grande poked fun at her and Erivo's histrionics, declaring them insufferable and the most annoying but their bond still appears unbreakable."
"At the New York premiere of Wicked: For Good on Monday, Erivo declined to give interviews to preserve her voice. Grande was reported to also be skipping press in solidarity, but couldn't help plugging her costar's forthcoming projects as Erivo looked on smiling, as CNN described the scene. Asked what they were feeling, ahead of the film's final instalment, Grande spoke for them both: overwhelming gratitude."
Wicked: For Good returns with intense publicity centered on stars Cynthia Erivo and Ariana Grande. Last year's press tour created memorable, chaotic pop-culture moments and revealed a visibly emotional, affectionate bond between the two performers. At the New York premiere, Erivo declined interviews to preserve her voice while Grande signaled solidarity and promoted Erivo's forthcoming projects. Grande later tested positive for Covid. The pair's theatrical camaraderie, frequent gestures of support and sentimental displays continue to fuel public fascination and online speculation during the film's rollout.
Read at www.theguardian.com
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