Amanda Maes has joined Blumhouse as Executive Vice President, Marketing, reporting to Chief Marketing Officer Karen Barragan. Maes will oversee brand evolution, consumer products, live experiences, and partnerships. With over 15 years of marketing experience at Lionsgate and Netflix, Maes significantly contributed to Netflix's growth in Japan. Most recently, she served as a consultant for Blumhouse. Michelle Krigsfeld has also joined to lead Social and Brand, coming from Motive agency. Upcoming Blumhouse releases include Black Phone 2 and Five Nights at Freddy's.
Maes will lead the company's brand evolution with oversight across consumer products, live experiences, partnerships, and other key brand initiatives.
Amanda has been an invaluable strategic partner over the past year. Her creativity, brand-building instinct, and deep understanding of what makes Blumhouse resonate with fans is unmatched.
Krigsfeld comes to Blumhouse from the agency Motive, where she founded and led the award-winning Social & Digital department.
Next up for Blumhouse is Black Phone 2 on Oct. 17 and Five Nights at Freddy's on Dec. 5 via Universal.
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