"You'll never catch one of the most successful second-generation celebrities in Hollywood history complaining that people on Twitter attribute his career to his parents - not when the Nepo Baby discourse is such a ticket-seller. In 2022, about a growing trend in social media that was changing the way celebrities whined about their critics. Dubbing 2022 "The Year of the Nepo Baby," New York Magazine published a cover story New York Magazine examined how film and TV fans on Twitter,"
"TikTok and Instagram were becoming more and more interested in the lineages of A-list actor families, and the outlet also highlighted the bellyaching of some so-called "Nepo Babies" who believed that they weren't taken seriously enough by the public just because they went into the family business. Since then, the term "Nepo Baby" became something of a slur among an entire class of born-famous celebrities who had never before enjoyed the taste of some sweet, sweet victimization."
Social media attention to celebrity family lineages intensified in 2022, popularizing the 'Nepo Baby' label as a cultural meme and critique. The label prompted public fascination with A-list actor family trees across platforms like Twitter, TikTok and Instagram. The term became both a slur for some born-famous entertainers and a promotional hook for others who leveraged family names to boost visibility. Ben Stiller framed the label as a selling point, comparing it to earlier celebrity group labels and noting the Stiller name’s box-office strength. Generational advantage in entertainment remains longstanding and commercially potent.
Read at Cracked.com
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