"InterPositive did not provide video generation tools such as Google's Veo3 or OpenAI's Sora—it was not about text prompting or generating something from nothing—but instead helped in the post-production process. InterPositive tools are trained on a film or TV production's own footage, or dailies, and helps deal with issues such as reframing shots, adjusting incorrect lighting and removing the wires from stunt performers."
"We believe new tools should expand creative freedom, not constrain it or replace the work of writers, directors, actors, and crews."
"He had moved from being scared of AI's potential impact when he first encountered the technology to viewing it as a really meaningful innovation."
Ben Affleck sold his postproduction startup InterPositive to Netflix for an undisclosed sum, marking a significant shift in his stance on artificial intelligence. Previously skeptical about AI's creative capabilities, Affleck stated he had moved from fear to viewing AI as meaningful innovation. InterPositive specializes in postproduction assistance rather than video generation, using tools trained on production footage to address issues like shot reframing, lighting correction, and wire removal. The acquisition reflects broader industry acceptance of AI in content creation, contrasting with earlier Hollywood concerns about job displacement and intellectual property rights. Netflix's chief content officer emphasized that new tools should expand creative freedom without replacing human creators.
Read at www.theguardian.com
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