'Avatar' director James Cameron says generative AI is 'horrifying' | TechCrunch
Briefly

'Avatar' director James Cameron says generative AI is 'horrifying' | TechCrunch
""For years, there was this sense that, 'Oh they're doing something strange with computers, and they're replacing actors,' Cameron said. "When in fact, once you really drill down and you see what we're doing, it's a celebration of the actor-director moment.""
""Go to the other end of the spectrum and you've got generative AI, where they can make up a character, they can make up an actor, they can make up a performance from scratch with a text prompt," Cameron added. "No, that's horrifying ... That's exactly what we're not doing.""
James Cameron's films use cutting-edge visual effects and performance capture to translate actors' performances into digital characters. Performance capture records an actor's performance as a template for digital artists while preserving the actor-director moment rather than replacing actors. Generative AI can fabricate characters, actors, and performances from text prompts and therefore represents an opposite approach that creates synthetic performances without human performers. Avatar production involved actors performing underwater in a 250,000-gallon water tank, demonstrating tangible actor involvement integrated with digital artistry.
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