"The unambiguous star of this weekend's Trump-approved documentary is right there in the title: Melania. It's coming to 1,500 theaters this weekend from Amazon/MGM. Relatively few documentaries receive a wide release (though Melania is going out in about half as many theaters as last weekend's Amazon release, the Chris Pratt vehicle Mercy), so comparison points are relatively few. Box office predictions generally place the movie well under Moore's unlikely high-water mark for the form."
"As the Hollywood Reporter points out, technically inching ahead of Am I Racist? and the recent faith-based After Death would boast the biggest non-music launch for a documentary of the past decade. But no one paid $40m to acquire Am I Racist? or an additional $35m to market it. That's how much Amazon has poured into Melania remarkably, the most the deep-pocketed company has ever paid to secure distribution to a single film."
A Trump-approved documentary titled Melania opens in roughly 1,500 theaters through Amazon/MGM. Few documentaries receive such a wide release, and early comparisons are limited. Opening weekend projections range from about $1 million to $5 million, well below the peak of Michael Moore's Fahrenheit 9/11. Comparable right-leaning documentaries have performed better overall, but Amazon reportedly paid about $40 million to acquire Melania and spent an additional roughly $35 million marketing it. The combined investment is the largest single-film distribution spend in Amazon's history, raising the prospect that the film could be a commercial bomb despite heavy backing.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]