Apple's racing film "F1," starring Brad Pitt, debuted to significant box office success, earning $144 million globally and $55.6 million in the US. A considerable portion of this revenue, $28 million, came from Imax screenings, which accounted for 19% of the film's total earnings, ranking among the highest shares for any debut. The use of Imax was a critical factor in this success, but experts caution that not all of Apple's future films may benefit as significantly from an Imax release, suggesting variability in box office performance for upcoming projects.
"F1" was boosted by Imax, generating $28 million, or 19% of its global total, marking the fourth-highest share of global sales ever for a debut."
Apple's theatrical release strategy may not guarantee future success, as upcoming films might not achieve similar revenue from Imax as seen with "F1."
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