AMC Theatres now informs customers to expect 25 to 30 minutes of ads and previews before the main feature. The announcement appears during online ticket purchases. This change results from a new partnership with National CineMedia, which includes five minutes of commercials post-showtime and an additional ad before the final trailers. This expansion in advertising aims to increase revenue as the box office has seen significant declines, with the industry reporting its lowest earnings since 1996. Mixed reactions include some customers welcoming the clarity and others who dislike lengthy ads.
AMC Theatres is now advising customers to expect 25 to 30 minutes of previews and ads before the main feature. This was implemented to boost advertising revenue.
AMC's agreement with National CineMedia allows for up to five minutes of commercials after the official start, plus a 'Platinum Spot' ad before the last trailers.
AMC CEO Adam Aron stated that the January to March box office in 2025 was the lowest since 1996, highlighting the need for increased ad revenue.
While some patrons appreciate the clarity of scheduled previews and ads, others are dissatisfied, having grown accustomed to a life of skippable ads.
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