"in fewer than 30 percent of AMC's U.S. locations."
"AMC was not involved in the creation of the content or the initiative and has informed Screenvision that AMC locations will not participate,"
"Stand firm against AI in film! Make them listen and they WILL listen! Never underestimate the power of your voice!"
An AI-generated short titled Thanksgiving Day won the inaugural Frame Forward Animated AI Film Festival and received a nationwide theatrical-release prize. Social media users reported the short playing in pre-show programming at select AMC locations, prompting backlash, calls for boycotts, and criticism that AI-made content displaced human-made short films. Screenvision Media, the cinema advertising company that co-organized the festival, organized the pre-show placement and said its advertising packages run in fewer than 30 percent of AMC's U.S. locations. AMC stated it was not involved in creating the content and informed Screenvision that AMC locations will not participate. Supporters hailed the reversal as a victory for anti-AI advocates.
Read at Fast Company
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