Amazon has secured creative control of the James Bond franchise through a new deal following a heated negotiation with Barbara Broccoli, the franchise's legacy holder. Despite Amazon's acquisition of MGM in 2022, Broccoli maintained rights due to previous agreements dating back to the 1960s. She resisted Amazon's push for a more modern approach to the franchise, including new character developments and series. With the retirement of her collaborator Michael G. Wilson, Broccoli is shifting focus to new projects, signaling a potentially new direction for Bond.
"My life has been dedicated to maintaining and building upon the extraordinary legacy that was handed to Michael and me by our father, producer Cubby Broccoli."
"These people are f- idiots," Broccoli reportedly said of her partners at Amazon.
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