Barbara Broccoli has lost control of the James Bond franchise to Amazon, prompting fears about the series' future. This shift comes after years of resistance against capitalizing on the franchise through spinoffs and other media. Broccoli's comments about Amazon's executives reflect deep concern about the direction the beloved series will take under corporate ownership. There are lingering questions about the character of James Bond himself—how he should be portrayed amid evolving societal norms. However, there's potential for compromise, focusing on the series' supporting characters while leaving the core character of James Bond ultimately untouched.
In today's cinematic economy, a big company buying out a series you like is one of the worst possible things that can happen.
Broccoli's protection over the franchise prevented dozens of spinoffs, video games, television shows, and other misguided ideas from coming to life.
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