"Timed to this year's Sundance Film Festival, Adobe has announced that it is working with a number of studios, directors, and talent agencies to develop "private, IP-safe" Firefly Foundry gen AI "omni-models." According to the company, Firefly Foundry models are meant to "accelerate creativity without eroding ownership or creative intent" while generating different kinds of assets like audio-aware videos and 3D / vector graphics that can be seamlessly integrated into workflows that use other Adobe products like Premiere."
"Unlike other models on the market that are fed large data sets scraped from the internet, Firefly Foundry models - which are being marketed to businesses as opposed to regular consumers - are unique to each of Adobe's clients and only trained on IP that clients own the rights to. What Adobe is offering is similar to the general idea behind genAI startup Asteria."
Adobe is partnering with studios, directors, talent agencies, and art schools to build private, IP-safe Firefly Foundry generative AI omni-models tailored for entertainment production. The models are designed to accelerate creativity while preserving ownership and creative intent, producing assets such as audio-aware video, 3D, and vector graphics that integrate with Adobe tools like Premiere. Firefly Foundry models are unique to each client, trained only on IP that clients own, and marketed to businesses rather than consumers. The initiative targets studio workflows and aims to position Adobe's Firefly suite as a primary creative platform for film and television production.
Read at The Verge
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