The article discusses the apprehension among James Bond fans regarding Amazon's acquisition of the franchise from EoN Productions. While many fans fear this move signifies a decline in quality, the author expresses optimism about the deal. Highlighting potential benefits, such as increased product placement and spin-offs, the article argues that Amazon's involvement may bring fresh perspectives and enhance the Bond brand's appeal, while acknowledging its unique legacy and cultural significance.
I'm here to tell them, and you, that everything is going to be ok! Because I'm personally delighted that Amazon has taken over.
The general feeling is that after years of proper stewardship, the Bond brand is, for the first time, in unsafe hands.
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