"But Lyst's Q3 2025 Index offers some perspective on the "hottest brands and products" over the last three months. The index, which analyzes shopper behavior from "more than 160 million annual users across thousands of brands and stores," featured French luxury retailer Yves Saint Laurent emerging at the top of the list for the first time. In second, third, and fourth place were Miu Miu, COS, and The Row, respectively."
"Though Kim Kardashian's Skims ranked lower at No. 15, the brand saw a 271% YoY increase in demand. As for Saint Laurent, its iconic Le Loafer was a standout among shoppers searching for loafers. Other products making waves this season included Havaianas's flip-flops and COS's chunky cashmere sweater, both of which landed among Lyst's "hottest products." According to Lyst, the current landscape "rewards clear creative direction and consistent execution.""
""The top brands this quarter reflect what we're seeing across the Lyst platform: Shoppers want to feel confident in their choices," Emma McFerran, CEO of Lyst, said in a statement. "Customers are shopping with intention, wishlisting versatile pieces that work across seasons, and gravitating towards brands with a clear identity.""
Lyst's Q3 2025 Index ranks Yves Saint Laurent as the top brand, followed by Miu Miu, COS, and The Row. Coach, Prada, and Bottega Veneta occupy fifth through seventh places, with Loewe, Ralph Lauren, and Chloé completing the top ten. Kim Kardashian's Skims rose 271% year-over-year in demand despite ranking fifteenth. Saint Laurent's Le Loafer emerged as a standout product. Havaianas flip-flops and COS's chunky cashmere sweater also featured among the season's hottest products. Shopper behavior indicates emphasis on clear creative direction, consistent execution, intentional shopping, and wishlisting versatile pieces that work across seasons.
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