Loewe has recently gained significant popularity among men, becoming a fashionable status symbol through luxury totes, jackets, and other items. Influencers and celebrities have propelled its desirability, particularly the Puzzle bag. The brand, founded as a leather goods workshop in Spain and now under LVMH, underwent a transformation under creative director Jonathan Anderson, who significantly boosted its revenue and modern appeal. His departure leaves uncertainty about the brand's future direction, especially as it garnered attention from high-profile celebrities such as Kylie Jenner and Rihanna.
Loewe's popularity amongst men has surged, partly due to the influence of male celebrities and its nonchalant yet luxurious aesthetic, making it a must-have brand.
The brand has evolved from a leather goods workshop to a coveted luxury label thanks to Jonathan Anderson's leadership, showcasing remarkable revenue growth and appeal.
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