Gabriella Brown highlights the flourishing indie streetwear scene in Naarm (Melbourne), drawing parallels between the area's rich graffiti culture and its diverse music landscape. This environment cultivates a competitive yet constructive rivalry among emerging brands, encouraging innovation and individuality. Influenced by her background in urban art and music, Brown notes the exciting overlap between streetwear and the dance music scene, as seen in the bold designs that capture the spirit of the city. Overall, Naarm's unique creative ecosystem fosters growth and originality within its fashion scene.
In Naarm, streetwear seems to be forever; it reflects our iconic graffiti culture and deep-rooted music scenes, showcasing a never-ending pursuit of individuality.
The competitive nature of Naarm's creative scene fosters a constructive rivalry, pushing each brand towards thinking outside the box while always making space for new labels.
Having grown up surrounded by graffiti and skate culture, my journey as a designer and DJ reveals the intriguing crossover between dance music and streetwear.
The bold graphics and oversized silhouettes in Naarm's streetwear echo influences from rave culture, urban art, and the city's unique dance music events.
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