"December is always a spendy time of year, but it can truly break the bank when it comes to gift-giving. It's why TikTokers are leaning into " thriftmas " by reminding shoppers to shop at secondhand stores - an option that's easy to forget about when you're constantly seeing ads, commercials, and hot deals for online stores. Thrifting is a way to be more intentional with your spending and be sustainable during the season."
"This thriftmas, creator @fromabolivian has been busy sharing thriftmas gift guides, which show her pushing a cart around a thrift store while revealing all the hidden gems on the cluttered shelves. Not only is it a great way to save cash, but you also end up with some truly unique gifts that feel more personal for your loved ones. "I love gift secondhand, thrifted gifts," she said in a Dec. 2 clip."
"In a viral video, creator @beanannika said she thrifts 99% of her Christmas. Her shopping haul for 2025 included dozens of gifts for a grand total of $135.50. It included journals, games, and even an unused Owala water bottle. She estimated everything she got would have cost $675 total if she bought it all brand new. While secondhand store prices vary depending on where you live, it will still save you money to thrift at least some of your shopping list - but those aren't the only perks."
Thriftmas promotes purchasing secondhand gifts during the holidays to lower costs and support sustainability. TikTok creators share thriftmas gift guides and thrift-store haul videos that highlight hidden gems and ideas. Thrifted gifts often feel more personal and unique while costing a fraction of new items. One creator bought dozens of gifts for $135.50 that she estimated would cost $675 new, and another said she thrifts 99% of her Christmas. Secondhand prices vary by location, but thrifting can meaningfully reduce holiday spending and increase gift creativity.
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