Vince Elevates Marketing for Holiday

"The creative direction is cinematic, the product is elevated, and the marketing meets our customer wherever they are, creating a cohesive experience across every touchpoint. It demonstrates the strength of the brand and the momentum we're building. At its core, it's about our California roots, the ease, the craftsmanship, and the quiet confidence that defines Vince. It's an important step forward and a signal of how we plan to move the brand forward."

"The holiday collection continues the exploration of the modern man and woman, and how they move through the world with elevated ease. It is both restrained and warm, minimal but indulgent, dedicated to those who love to dress up without needing to shout about it."

Vince launches a 360-degree, omnichannel holiday campaign built around a cinematic creative direction and California-inspired, laid-back contemporary styling. The campaign was shot at the historic Orpheum Theatre in Los Angeles by photographer Emma Summerton and features an eclectic cast including Hanne Gabby and Habib Masovic, depicting a night at the theater and the city after dark. Marketing includes immersive activations in key markets, editorialized gift and dressing guides, and a partnership with Future Perfect at the Goldwyn House to preview the holiday 2025 collection. The initiative emphasizes craftsmanship, elevated product design, quiet confidence, and cohesive customer experiences across touchpoints.

Read at WWD