"Norfolk's high priests of punky planet-saving, Vin + Omi, rocked up to London Fashion Week (off-schedule, obviously because rules and schedules are gross) and dropped their latest fever dream of a collection: JORD: Bring Back Nature. And babes, it was giving woodland club tropicana rave meets eco-reckoning. "JORD" references the Norse Earth goddess, back when nature was the main character and not an afterthought. Now tech is king, and the easy, organic way of life is fading into buffering oblivion."
"This season, it's all about dragging fashion back to the forest by its roots. Plant-based textiles. Recycled everything. Old-school techniques with a future-facing snarl. Think holly, nettles, butterbur, wood clippings, RAF metal cans, yes, metal, all reborn as high-drama runway looks. Icon behaviour only: Prue Leith strutted out in a pink ruffled shirt and blazing orange suit, the day before her 86th birthday, no less. The suit? Made from holly clippings from King Charles III's Sandringham Estate, pulped into cellulose textile wizardry."
"The show also marked the launch of their collab with the British Heart Foundation, fashion with a pulse, literally. Sustainable sorcery meets actual, life-saving purpose. And because this story has layers, the BHF partnership comes after Omi survived two heart attacks and a heart disease diagnosis. For the first time in their 24-year history, Vin + Omi are actually selling 10 looks straight off the runway."
Vin and Omi presented JORD: Bring Back Nature at London Fashion Week, channeling woodland club tropicana and eco-reckoning. The collection emphasizes plant-based textiles, recycled materials, and traditional techniques repurposed for contemporary drama. Fabrics and trims included holly, nettles, butterbur, wood clippings and RAF metal cans transformed into runway pieces. Prue Leith wore a holly-derived cellulose suit made from Sandringham Estate clippings, and Dylan Jones appeared in a matching holly outfit. The designers launched a collaboration with the British Heart Foundation after Omi's heart disease diagnosis. Ten runway looks were upcycled from BHF shop stock and sold to fund heart research.
Read at KALTBLUT Magazine
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