The dive series was born in 1953, after a close call by the co-chief executive Jean-Jacques Fiechter, who survived running out of air during a dive off Cannes, France.
The experience made him realize he needed to invest in a more highly functional dive watch, creating the original Fifty Fathoms, introducing a bezel that turns only counterclockwise so a diver doesn't go beyond the capacity of the air tanks, a hallmark of dive watches today.
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