"They're darting, they're blinking way too much, they're smizing without any effort. They are almost distracting enough to keep you from focusing on what's coming out of her mouth, which is gibberish. "It's like I don't sleep, these ideas keep coming into my head," she says as she twirls her fingers at her temples, making the international sign for crazy lady. "And then this one came to me: hot ice cream.""
"Banks started her girlboss-y ice cream company Smize & Dream in 2020, the kind of place that is dedicated to the concept of "mamas" and employs a " Director of Smize theatrics" to hire ice-cream scoopers who are camera-friendly. She launched the hot ice cream in September at the company's first and only permanent shop in Sydney, Australia. And for the past three weeks, she has been putting out videos hyping up her new "innovation," which is technically stylized SMiZE&DREAM HOT MAMA Hot Ice Cream."
Tyra Banks presents a theatrical persona while promoting a novel product called hot ice cream under her Smize & Dream brand. The company, founded in 2020, positions itself around performative "mamas" and hires camera-friendly scoopers, even creating a Director of Smize theatrics role. The hot ice cream debuted at a permanent shop in Sydney and has been promoted through attention-grabbing videos and ambiguous language that rejects familiar categories like lattes or flavored hot chocolate. The product's specifics remain unclear, prompting skepticism and active comment engagement where plausible guesses are dismissed. The marketing emphasizes spectacle over transparent description.
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