"YouTube tutorials were in their prime (looking at you, Manny MUA and Jaclyn Hill), and beauty-obsessed Millennials spent hours replicating the heavy-handed glam that came to be known as "Instagram makeup." Did it look much better on social media than IRL? Yes. But did that stop people from walking around with eyeshadow that could be seen from outer space? Absolutely not. The chokehold that matte foundation, sharp cut creases, and Kim Kardashian's "number 3" contouring method had on this era cannot be overstated."
"Roughly 10 years after its heyday, 2016 makeup is trending again. Its comeback combines Gen Z's two favorite hobbies: resurrecting nostalgic beauty looks and trolling Millennials. Naturally, the Internet has some thoughts (I, for one, am triggered). But if you've had a Morphe Eyeshadow Palette and a jar of Anastasia Beverly Hills DipBrow in the back of your drawer for the past decade, it's officially time to dust them off."
2016 beauty emphasized exaggerated, camera-ready glam driven by YouTube and early Instagram tutorials, characterized by matte foundation, sharp cut creases, overdrawn features, and vivid pigment. Millennial beauty habits prioritized looks that photographed well and halted scrolling, even if they were impractical in everyday life. The style was playful and time-consuming, with many spending long sessions crafting full faces. A new generation on TikTok is reviving those techniques as a nostalgic trend, prompting longtime users to rediscover archived palettes and products such as Morphe eyeshadow palettes and Anastasia Beverly Hills DipBrow to recreate the era’s signature effects.
Read at Bustle
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