The Air Jordan 1 High OG "Self-Expression" is set to release on July 31 for $185. The shoe starts as black, with a unique finish designed to flake off over time, revealing vibrant blue, green, and yellow panels. This concept turns scuff marks into a positive feature, enhancing the uniqueness of each pair. Nike has previously explored similar designs in other models that emphasize wear and personalization. The shoe symbolizes a cultural phenomenon, representing style and self-expression for various subcultures since the 1980s.
The Air Jordan 1 High OG "Self-Expression," releasing on July 31 for $185, features a unique design that reveals colorful panels as it is worn.
Wearing the Air Jordan 1 High OG is intrinsic to its design, flipping scuff marks from a negative to a plus and adding value.
Nike has introduced wear-away designs in the past, with models that age or reveal new colors, emphasizing dynamic personalization in footwear.
The Air Jordan 1 has evolved from its basketball origins to become an influential cultural phenomenon, symbolizing self-expression and status.
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