Prelove Me introduces a membership platform designed for buying and selling used clothing specifically for children. The platform operates on a credit system, allowing users to earn credits through sending in clothes, which can then be used for purchases. The initiative aims to counteract the fast fashion mindset by instilling a sense of value in clothing. The alarming production of over 100 billion garments annually contributes significantly to environmental degradation. Experts advocate for used clothing as a sustainable alternative until recycling processes become widespread.
"In the age of fast fashion, it's easy to think of clothes as disposable. We're trying to push back against this by teaching them that their clothes have actual value, which they can use to buy other clothes."
Some experts estimate that fashion brands produce upwards of 100 billion garments every year, for only eight billion humans. Producing these clothes consumes enormous quantities of raw materials like cotton and oil, and is responsible for up to 8.6% of the world's global greenhouse gas footprint.
There are now many companies like Circ and Repreve that are developing technology that will enable us to recycle old clothes into new ones, which is far less environmentally damaging than making new clothes from scratch.
A more sustainable approach is buying used clothes. After all, there are already enough garments on the planet to clothe humanity for decades into the future.
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