"First introduced in 1934, the curved trapezoidal legacy bag is easily the style that's most synonymous with the French label. That's thanks, in no small part, to all the it girls who carried the bag to superstardom in the early aughts, including Paris Hilton, Kim Kardashian, and Rihanna (repeatedly), as well as fictional fashionistas such as Gossip Girl 's Serena van der Woodsen. Despite its decadeslong story, interest in the bag hasn't waned, and it's still as coveted as ever."
"Legend has it that it was Gabrielle "Coco" Chanel herself who commissioned the bag for personal use from Gaston-Louis Vuitton. In the 1920s, Chanel supposedly wanted a "Steamer"-style bag for everyday wear, so Vuitton designed one (with the interlocking C's, too). Years later, in 1934, Vuitton released a similar style to the public called the "Squire," inspired by Paris' Alma Bridge, hence its Art Deco-esque shape."
"In 1992, after previously being discontinued, the top-handle bag was reintroduced as the "Alma" - and that's when it ultimately took off. Originally introduced in the label's signature monogrammed canvas, the 91-year-old legacy bag has since been reinterpreted in several colorways, fabrics, sizes, and collaborations. Though the classic monograms still fly off the shelves, it's the limited-edition collaborations that consistently have shoppers lining up in stores."
The Louis Vuitton Alma originated as a curved trapezoidal top-handle bag introduced in 1934, inspired by Paris' Alma Bridge and influenced by Steamer-style designs. A legend credits Gabrielle "Coco" Chanel with an early commission that led Gaston-Louis Vuitton to design an everyday shape. The bag was reintroduced in 1992 as the Alma and attained enduring popularity. The design appears in signature monogrammed canvas and has been reinterpreted across colorways, fabrics, and sizes. Limited-edition collaborations have driven renewed demand, with notable partnerships under Marc Jacobs including Stephen Sprouse (2001) and Takashi Murakami (2003). Pop culture visibility reinforced its iconic status.
Read at Bustle
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