Fashion editor shares the excitement of identifying trendy items for friends, highlighting the recent buzz around Chloë Sevigny's Ecco Biom C-Trail shoes. Despite her own struggle to purchase the shoes when they sold out, the narrative underscores the joy of instant gratification in fashion discovery. Sevigny’s ongoing love for these shoes has led to a formal modeling partnership with Ecco, showcasing the organic connection between celebrity influence and brand strategies.
"The company noticed that I kept getting photographed in the shoes," she told me.
"I can pat myself on the back for knowing exactly what the item is and they can get the answer to their question instantly."
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