"no difference"
"It has the same amount of care, it has the same amount of detail to it,"
"The only difference being the raw material. Millennials are smarter than that...I don't think they care about natural versus lab, as long as they get the look they want."
"When lab-grown diamonds were introduced, I felt like this is a great opportunity to bring this to everybody who wants to own a high-quality, larger diamond...It just became a more inclusive play."
Akshie Jhaveri founded Grown Brilliance to position lab-grown diamonds within modern luxury while prioritizing inclusivity and affordability. The brand offers engagement rings, wedding jewelry, bracelets, earrings, and necklaces with an emphasis on larger, high-quality stones at accessible price points. Lab-grown diamonds undergo the same level of care and detailed production as natural diamonds, differing only in raw material. Online sales drive the bulk of the business and a streamlined website enables simple direct purchases without inquiries. The company is expanding brick-and-mortar presence in the US while maintaining a digital-first model to broaden customer access to luxury jewelry.
Read at Fortune
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