Deep Lake, a consignment store on SE Belmont Street, merges the high-end feel of designer boutiques with the warmth of thrift stores. Founded by Isabelle Johnson and Sara Barner in 2021, it features curated designer pieces from customers, indicating a selective shopping process. Customers are eager to consign their items, evidenced by a waitlist for appointments. The store maintains its reputation by only displaying items for 60 days, allowing the inventory to evolve naturally according to customer preferences, thus shaping its identity uniquely over time.
Not only are the $2,000 Bottega Veneta clutches and crocheted Bode blouses brought in by customers, those customers are on a one- to two-month waitlist for consignment appointments.
By filling the store with a highly curated spread on opening day, customers had no trouble reading the room: 'Oh, this is the type of stuff.'
A selective buying process keeps the standard high, though the shop's identity seems to grow clearer and clearer as time wears on.
That's the thing with consignment; it becomes self-selective, shaped by both the store's curated offerings and the customers' desires.
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