The article discusses the myth of a 'timeless' wardrobe, noting that fashion trends shift over time, making the definition of timelessness fluid. Despite this, there is a resurgence in the appeal of minimalism and capsule wardrobes, driven by consumer fatigue from fast fashion. This trend represents a longing for true longevity in clothing. The focus is now on brands that prioritize quality, construction, and intention rather than mere aesthetics. For instance, the demi-luxury brand Safiyaa emphasizes these values, challenging the notion of timeless fashion as just a marketing gimmick.
The idea of a 'timeless' wardrobe is one of fashion's longest-running myths, yet its definition seems to change every decade as trends evolve.
Even the concept of 'quiet luxury'—once shorthand for discreet wealth—has morphed, now depicted in TikTok trends and influencer aesthetics.
The industry keeps circling back to minimalism as shoppers become exhausted from fast fashion, seeking investment dressing that truly lasts.
True timelessness rests not in specific styles, but in intentional design—brands like Safiyaa prioritize quality and construction over fleeting trends.
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