"I deeply love the '90s - and I know it's 100% due to growing up in the decade and feeling my absolute coziest and happiest throughout my childhood. But there's something about the '90s, specifically '90s moms, that really inspires me. I don't ever remember hearing about my mom wishing she could dress like her mom did during her childhood (which would've been the '60s), but every time I see a picture of a '90s mom, I desperately want to recreate it."
"The '90s are definitely back when it comes to fashion, and I feel like it really ushers in this whole new level of feminism. The '90s were full of girl power and women going back to work and school - a common theme in sitcoms - and something about their outfit choices back then really feels like it was more for them and their comfort and needs rather than any kind of trend or male gaze nonsense."
"Casual, put-together, but still able to chase a toddler across the parking lot? The dream mom outfit. This look has been forgotten in a world of athleisure and milkmaid dresses, but I love a nice, comfy outfit that works for both sitting in the lobby of tap class and for heading into a parent-teacher conference meeting without feeling over- or under-dressed. And loafers? They've been making a comeback."
Nostalgia for the 1990s centers on comfortable, practical fashion exemplified by '90s moms. Those outfits combined functionality with simple style—baggy 'mom' jeans, white sneakers, oversized tunics, loafers and turtlenecks—that supported busy family life while feeling put-together. A cultural shift toward girl power and women returning to work and school coincided with clothing choices focused on personal comfort rather than male gaze trends. Many of those shapes and styles have returned to stores, making budget-friendly recreations easy for fall wardrobes. Layering turtlenecks under jackets or pullovers and adding bright colors or simple headbands completes a cute, cozy, versatile look.
Read at Scary Mommy
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