"Most times, it means you did one spritz too many. Your olfactory bubble becomes a red flag, like you're masking a different odor rather than presenting this one that you enjoy."
"On the other hand, if you're sitting close to someone, standing in conversation with them, give someone a hug, or just notice a little waft of something nice as they walk by-that stops you in your tracks. You have to know what that person is wearing. That's the kind of noticeable we're going for."
"This is in part because you only need a spritz and the better scents more smoothly interact with your natural body chemistry. That makes the scent feel particular to the person wearing it, rather than just a stark-oh, that's [insert something from CVS]-across the board."
A strong, noticeable fragrance in a small enclosed space often signals too much product and can feel like masking another odor. A more desirable kind of noticeable scent is the pleasant waft you detect when standing close, conversing, hugging, or passing by. High-quality fragrances tend to stand out positively because they require only a small amount and interact more smoothly with natural body chemistry. This blending makes the scent feel personal to the wearer instead of smelling the same on everyone. The result is a scent presence that draws attention in a good way rather than overwhelming others.
Read at Esquire
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