"An elite pair from one of the main brands will cost somewhere between 195 and 265, with boots made specifically for children consistently well over the 100 mark. Though the frequency of new releases means that it is usually possible to find pairs significantly marked down, the retail prices can be a problem for parents in particular."
"Dr Yukti Hari Gupta, a scientist and mum of a football-obsessed child, finally baulked in 2022 at the idea of shelling out for premium kids' football boots up to three times a season."
"After struggling between the high prices of the elite boot market and what she perceived as the lower quality of the cheaper takedown models offered by big brands for her child, Dr Gupta spent three years researching, prototyping and market testing before eventually landing on the leather."
Dr. Yukti Hari Gupta launched LEMON, an affordable football boot brand priced at £33, after struggling with the high costs of elite boots and the quality of cheaper alternatives. After three years of research and prototyping, she aimed to provide a better option for parents and children. The elite football boots can cost between £195 and £265, making it difficult for parents to justify the expense, especially when trying to explain the value of older models to children.
Read at www.fourfourtwo.com
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