Seventeen-year-old Mirra Andreeva has had an exceptional start to 2024, winning her first two WTA 1000 titles at the Dubai Duty Free Tennis Championships and the BNP Paribas Open. Her achievements include defeating top-ranked players Iga Swiatek and Aryna Sabalenka, elevating her ranking into the top ten. Amidst rising interest in women's tennis, Andreeva is handling increased media attention with ease, maintaining focus on her game and expressing admiration for her idol, Roger Federer. Her victories reflect a growing global audience for women's sports, with significant increases in attendance and social media engagement during the 2024 season.
With interest in women's sports continuing to climb, there will be more eyes on her than ever. The 2024 season saw onsite attendance at Hologic WTA Tour events increase by 15%, followers to WTA social channels jump by 25%, and the cumulative global audience grow by 10% to a record 1.1 billion on television and streaming platforms.
It's super special. I feel more confident after winning the tournament.
I think that it's normal and it doesn't affect my game at all. I'm able to turn off my mind on court and only think about tennis.
When I look at him, he looks so effortless, fearless, and elegant at the same time. I would love to be able to meet him one day and have a little chat.
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